New billboard campaign aims to raise urgency around Los Angeles homelessness

The corner of Vine St. and Santa Monica Boulevard is busy at noon with people running after the bus or walking to get a quick bite. But some stopped to look up at a new billboard at the corner of the Hollywood intersection. “It says HOMELESS,” said Christopher Hart, who stopped to look, “But it looks like where the Hollywood sign is supposed to be.”  It’s one of more than a dozen billboards posted around the city over the weekend, that turn the classic image of the Hollywood sign on the grassy hill on its head. “When you take an iconic symbol like the Hollywood sign, which is known everywhere in the world, and you replace it with ‘HOMELESS,’ it makes people think,” said Michael Weinstein, president of the AIDS Healthcare Foundation, which funded the campaign. The billboards also include the url of a website, which calls the homeless crisis a scandal and calls on city and county officials to take faster, more immediate action. New billboard campaign aims to raise urgency around Los Angeles homelessness

thumbnail courtesy of scpr.org

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